The project aimed to understand the reality of families living in vulnerable areas of Itu, their relationships of affection and care, as well as their dreams for their children. The initiative also sought to generate strategic insights to guide our actions.
Listening process steps:
● Planning with support from community agents and selection of Psychology students to conduct the listening sessions.
● Qualitative deep dive through visits to 24 families from different neighborhoods.
● Quantitative interviews with 121 families, in partnership with DataFolha.
● Systematization of key learnings in a strategic report.
