Period of activity: 2022
Completed
Partner: Abraço Social
Region of operation: São Paulo
Served audience: young children and their families
In November 2022, we supported the Dia de Doar Itu campaign, coordinated by the Abraço Social platform, with the goal of strengthening the culture of giving in the municipality.
One of the main actions was the Generosity Fair, held in Itu’s historic center, which brought together several social organizations. The Institute provided a dedicated activity space for early childhood, reinforcing the importance of play as a form of learning and development.
Results:
● 28 civil society organizations benefited from the funds raised.
● Playful activities offered to young children and their families.
● Increased community engagement around giving as a practice of social transformation.
