Period of activity: 2023
Completed
Partner: Prefeitura Municipal de Itu
Region of operation: São Paulo
Served audience: families with young children
To celebrate and value childhood, we partnered with the Prefeitura Municipal de Itu to support two major Children’s Day events.
● Children’s Morning in Pirapitingui – held in one of the city’s most vulnerable areas, it featured a Frozen theater performance, children’s characters, games, and free distribution of popcorn, cotton candy, fruit, hot dogs, juice, and ice cream.
● Children’s City – held on October 12, coinciding with the park’s anniversary, the event included cultural and recreational activities, along with a performance of Os Saltimbancos.
Results:
● Around 3,000 people attended the event in Pirapitingui.
● More than 4,500 people participated in Children’s City.
Testimonial:
“Children’s Morning in the Pirapitingui region, besides being an incredible event, was a turning point for both the administration and the community. The recognition of childhood through theater and activities—such as the free distribution of ice cream, popcorn, cotton candy, fruit, hot dogs, and juice—was evident. There were physical, playful, recreational, and educational activities that brought joy to all participants, from the organizers to children and adults. It was an excellent moment, later repeated at the ‘Christmas Morning,’ and will certainly remain part of the region’s event calendar.”
— Roberta Albanese, Deputy Mayor of Itu
